Amazon, an online marketplace, is crowded with many product categories. All Amazon sellers have the same templates to create their product listings. But how can you make yours stand out from the rest and close sales?
Through effective Amazon copywriting.
Your Amazon copies are critical to the success of your selling strategy. Carefully crafted copies go a long way in boosting your Amazon sales, conversions and profits. That’s why you will need the assistance of Amazon copywriters like ours. The aim is to capture the shopper’s attention, educate them on your products, explain why they are the best option, persuade them to add to the cart and check out.
Creative, compelling copy is vital in enticing shoppers to buy your products. We can create informative yet persuasive copy that will leave them feeling like they have no option but to buy the products before they become sold out.
The shopping experience is generally thrilling. Consumers get to view their products before purchasing. Even though the online shopping experience doesn’t allow the customer to feel and experience the product, a well-written copy can overcome this barrier by giving the shoppers a feel and sense of what the product is like.
Like a good novelist brings a story to life in a book, compelling copywriting makes a product come to life in the shopper’s mind. When a shopper visualizes themselves with a product and imagine how it fits into their lives, you have moved closer to persuading them to buy it. That’s the power of excellent copy.
Your listings must stand out from the pool of other similar products; our Amazon copywriters utilize every space to highlight the product USP’s in creative bullet points, expounding on the benefits and telling your brand story.
We will write your copy with SEO in mind, so your content isn’t written only for Amazon but also for search engines. SEO optimization helps your listings rank highly in the SERPs, boost traffic to your page, and direct sales from Amazon.
The key to successful marketing lies in understanding your consumer’s wants, needs, thoughts, fears and emotions. At Pearl Lemon Content, we take the time to understand your shopper’s journey from initial thought through to purchase to create engaging content that they resonate with at every stage.
When purchasing online, shoppers use emotion to buy and later apply logic to justify their purchase. Our Amazon copywriters can create compelling, clear and concise product description copies that appeal to emotion and logic, helping you drive conversion and boost your sales.
Your product listing should be more than just pretty pictures. Every word and sentence needs to be strategically written and formatted for Amazon’s algorithms. Satisfying your customer’s needs is only half the equation; you need to appeal to Amazon’s algorithms too to compete favourably.
Appealing to your customer’s needs is critical to making sales — but it’s only half of the Amazon copywriting equation. You need to go through seller central support pages speak with Amazon representatives and other experts in the field to get an idea of what kind of copy meets Amazon’s standards.
Our Amazon copywriters at Pearl Lemon Content commit themselves to:
We take time to research what Amazon looks for in a listing and use the findings to craft engaging copy that meets the standard.
Before writing any content, our copywriters will begin with thorough keyword research to know what shoppers use most when searching for products like yours on Amazon. Once that is done, we incorporate the target keywords naturally into your content to get your products in front of more shoppers and appeal to the Amazon algorithms
We can write fresh and compelling product descriptions to engage and motivate shoppers to purchase your products and share them among their friends and networks.
We can deliver exciting and attractive photography and videos to complement your copy. Amazon copy alone can do so much, but paired with catchy and educational imagery, you give your audience a more enjoyable shopping experience
We aim to create content that presents the most crucial information to guarantee a sale. We adhere to the different guidelines and restrictions when creating copies to educate your customers about your products. Still, most importantly, we ensure that your listing is found by the shoppers looking for it.
Besides increased conversions and profits, investing in Amazon copywriting has plenty of additional benefits, including:
We can have a phone or video call to discuss your project requirements and expectations. We will ask you questions about your products, who you are and what you want the shoppers to see. You are free to ask us anything you might learn about our services.
We will then conduct extensive research on Amazon competitor SEO, look at reviews and customer questions in your niche to get an insight into the market trends and help us create tailored copy that highlights the value of your products
We use various tools to carry out keyword research and, combined with manual competitor analysis, we filter out the target keywords relevant to your page.
We then list down the elements that make your products stand out. We create persuasive sales copy to target your ideal shoppers using keyword research.
Our Amazon copywriters are trained in writing keyword word-focused copy. After the first draft is done, we will take your copy through a series of checks to ensure that the keywords are in the right place and that your copy is free from any errors and mistakes before delivering it to you.
After approval, you will receive the copy through your dashboard in Google doc format and are free to share it with your team.
Yes, we can. We also offer Amazon listing uploading services for an additional small fee.
We look at the most common customer dislike, questions, reviews, and thoughts. They are all ranked by order of how they come up during the research process.
At your request, we can sign an NDA. We do not share any of our client information. However, we greatly appreciate it when our clients permit us to share the work we did together in our portfolio.
Not really. You will simply fill out a form to let us know every detail about your products.
It all depends on a lot of factors. But not to worry, we have affordable packages and flexible payment plans. Just reach out to us, and let’s discuss your project.