Save Time And Earn More Traffic With Our Hotel Copywriter Services
If you are in the hospitality industry, you understand the importance of creating content for your website. Well-written content is the best way to convert casual browsers into enthusiastic, direct bookers.
Lately, hotels have been pressured to engage their customers through original content. Content marketing is now deemed a more effective means to reach customers than any other digital marketing form.
Statistics say that content marketing costs 62% less than traditional advertising and generates at least 4x the engagement. As experienced hotel copywriters, Pearl Lemon Content creates content that converts.
We write clear and concise copy that captivates your prospects and invokes action. We focus on creating copy that CONVERTS! Pearl Lemon Content is suitable for you if you feel it’s time to start working with professional health copywriters.
Earn Loyalty, Inspire People and Get More Bookings
As digital consumer trends continue to change, you need to adapt if you want to make it to the top. Current statistics indicate that over 90% of travellers do their research online, and 82% will make their booking online.
Now more than ever, you need to ensure that your online content is designed to drive sales from the time a prospect visits your website to when they will book with you.
An average traveller visits more than 20 websites for information when planning a trip, so your copy needs to stand out from the rest and make a lasting impression if you are to secure revenue. Our hotel copywriters put upon it themselves to understand the needs of your guests to help you gain a competitive edge with copy that engages, convinces, and ultimately drives bookings.
Competition In The Hospitality Industry Is So Intense
Whether you’re marketing a chain of five-star hotels, a guesthouse, a motel, or AnB, it’s hard to stand out if your web content is essential. Many people often search online and rely primarily on that research alone before making any booking decisions.
So you need a well-written, engaging, and informative hotel copy that showcases your personality and highlights the benefits of what your hotel services have to offer your guests and clients. You need a compelling and enticing copy to make people want to book with you, and only you!
Take a look at these statistics:
- The travel industry is worth around $1.6 trillion globally and accounts for one-tenth of the world’s GDP.
- There are over 700,000 hotels and resorts worldwide. There are 100,535 businesses within the hotel industry, with more consistently added to the industry landscape.
These statistics show that customers have plenty of choices when choosing a hotel. You need to find a way of making your own business stand out.
That’s why investing in professional copywriting services will help you accomplish alot of marketing objectives. With the right words, you can:
- Enhance your online visibility
- Build and expand your brand
- Attract qualified customers who will spend more on you
- Generate more revenue
- Increase occupancy rates
At Pearl Lemon Content, we can deliver high-quality hotel copy tailored for your ideal people and suitable for search. When it comes to investing in branded content, the benefits you will receive are endless.
The Pearl Lemon Content Copywriting Process
Our typical copywriting process involves these three phases:
Research
We identify and understand your business goals and build customer profiles based on them. Also, we define the content goals to fit your expectations.
Ideation
We carry out keyword research, market analysis, competitor analysis, and brainstorming ideas with the content creation team.
Creation
Here, we put the idea to paper and develop content for you. This phase also includes content calendars, style, tone of voice guidelines, SEO optimization, etc.
Our Hotel Copywriter Services
Website Copywriting
If you are struggling with old, outdated content, have just created your website, or maybe your current hotel website isn’t telling your story as it should. We can help!
Our professional copywriters will write new, relevant web copy to convert website visitors into direct bookings. While collaborating with you, we will craft a content strategy that’s custom-tailored to the needs of your hotel business.
Lead magnet copywriting
Lead magnets are web content that entices people to subscribe to your email list. Lead magnets can be helpful information provided to prospects in exchange for their email. As a hotelier, you need to use lead magnets in your B2C or B2B marketing efforts, and Pearl Lemon Content is here to help you with that.
Email marketing
Consistent email communication as a hotel is one of the most effective hotel marketing strategies. Emails are an effective way to generate booking and keep your hotels’ image fresh in the mind of your prospects.
Our hotel copywriters can help you grow and nurture your email list with engaging hotel copies like newsletters and email copywriting that will get your subscribers opening, clicking, and making bookings with you.
Ad copywriting
Are you tired of not seeing stellar ROI on your AdWords or paid social media campaigns? Then look no further. Our expert hotel copywriters can create copies that clarify your sales message by writing new ad copy that converts prospects into leads.
Custom copywriting
Perhaps you have tried everything and are not sure where to start?. Let our experts tailor copywriting solutions to give you results on your hotel copywriting needs. Collaboratively, we can plan on how best to move forward.
Property listing copywriting
This is especially effective for short-term vacation rental owners. With the right content marketing strategy, we can help you rank on Google for the right keywords that will drive traffic to your website.
We can create and optimize your listing copy to showcase your unique selling points.
Landing Pages
As your hotel copywriting services providers, we ensure that your landing pages are SEO-optimized and filled with relevant information that guarantees you receive maximum bookings.
Descriptions of Amenities and services
We understand that every hotel has a unique story to tell. We create product descriptions with your clients and prospects in mind. Our talented hotel copywriters can write compelling descriptions to bring your facilities and services to life, giving your prospects a genuine and informed travel experience.
Evergreen content
Evergreen content allows your hotel business to re-use, re-share, and re-purpose valuable and relevant content. Whether it’s where one can find the best local landmarks or what to pack when traveling, we will work with you to produce evergreen content that your guests can count on.
Itineraries and Travel Guides
We help you provide potential guests with valuable, up-to-date information about the area they are visiting or activities they can do. This sets you apart as knowledgeable and will inspire bookings. We will help you create engaging and informative tailored to suit your audience.
Why Pearl Lemon Content For Your Copywriting?
Pearl Lemon Content is a copywriting agency with top-tier hotel copywriters who understand the needs and guests, helping you gain a competitive edge with hotel copy that engages, persuades, and drives more bookings.
At Pearl Lemon Content, we have some of the best talents around. Our copywriting team is passionate and has extensive knowledge about the hospitality industry, so you don’t have to worry about the latest trends in your niche.
Our team at Pearl Lemon Content is easy to work with, and our process is transparent and seamless, allowing you to be as much involved as you want to be.
FAQs
Pearl Lemon boasts an experienced team of copywriters that will make dazzling content for your hotel’s website. Our writers always focus on attracting customers with each piece of copy they create.
When you book our copywriting services, here’s a brief outlook of what the process will look like:
- An onboarding call with our client relationship manager, so our team can understand what message you hope to send with your content.
- Our team of writers gets to work creating engaging content for your website, using the onboarding information you gave us along with any additional information about your hotel that you might give us.
- We send the content to you for review, making sure to involve you in all stages of the copywriting process.
- Once the content is ready to go, we will put it live on your site!
Our team has years of experience writing for businesses from various industries, including the hospitality industry. Their content has proven to generate a whole bunch of leads for business leaders in the hospitality industry, so we know our team’s copy will convert first and foremost.
Hotel copywriting is a hugely vital marketing tool in today’s online and digital content world. When customers are looking for a hotel to stay at, the first resource they consult is the Internet. That’s why your website must display engaging, convincing content highlighting what makes your hotel stand out in the competitive hospitality industry. Failing to utilise hotel copywriting will only give your competition an edge in the marketplace.
Are you ready to take the next step of your content marketing?
We create story-driven hotel copy that INTRIGUES and INFLUENCES your prospects to take action.
Reach out to us, and discuss how we can help you.